About Us

Joe McGurk

Joe had his first exposure to CrossFit back in 2006 during a school internship, and returned to it in 2012 when he came to a crossroads in his career as a fitness professional and athlete. Like many others in the CrossFit community, prior to discovering (or in his case, re-discovering) the methodology, he became bored and unmotivated with his usual 5-day routine, it became too repetitive and non-rewarding. So he started looking for something else and discovered CrossFit (in its truer form) again in November 2012 at a CrossFit box in Orleans and hasn't looked back since!

While on an endless quest to find the best training methodologies and how to apply them, Joe began exposing himself to as many different learning opportunities as possible. He graduated with a diploma from Algonquin College for Fitness and Health Promotions, attended multiple fitness conferences and seminars, and completed handfuls of certifications since his inception into the fitness industry in 2006. He has since been a Fitness Coordinator for a nonprofit organization, a Senior Trainer for a large commercial gym, and has most recently spent the last 2 1/2 years as the Head Coach and Director of Strength and Conditioning for a CrossFit box in Barrhaven.

With his passion for Olympic Weightlifting and through CrossFit, Joe has been able to develop an eye for great movement and has refined his skills as a personal trainer and coach to help motivate others. Being able to offer an arena where individuals can express their athleticism and competitive drive has been a dream of his since deciding to make fitness a part of his professional career.

“Limits, like fears, are often just an illusion” – Michael Jordan


  • Fitness and Health Promotions at Algonquin College (2 Year Diploma)
  • CrossFit Level 2 Trainer (2016)
  • CrossFit Level 1 Trainer (2014)
  • CrossFit Mobility Certificate (2014)
  • CrossFit Scaling Certificate (2016)
  • NCCP Competition Introduction Technical Course (2015)
  • NCCP Competition Introduction Certified (2017)
  • OWA Club Coach Certification (2017)
  • NCCP Comp Development Analyze Technical and Tactical Performance Workshop (2017)
  • NCCP Competition Development - in training)
  • OWA Performance Coach - in training
  • CSEP-CPT (Canadian Society of Exercise Physiology Certified Personal Trainer) (2013)
  • CanFitPro Personal Training Certification (2010-2013)
  • YMCA Strength and Conditioning Specialist (2008-2010)

Ralitza Koterlitzova

Ralitza began CrossFit in 2013 after recovering from ACL surgery. When she started she didn’t know the difference between a dumbbell and a barbell and could only dream to do a pull-up one day. Fast forward four years and she now strives to be a competitive athlete in the sport. Her humble beginnings in CrossFit make it easy for her to relate to other beginners, and she believes that anyone can achieve the same progress if they are willing to put in the commitment to their health and fitness.

With a full-time job in the government and part-time studies at Carleton, Ralitza has been able to acquire over two-years of experience in coaching CrossFit. Her most recent experience has involved developing and delivering a beginner’s program for those new to CrossFit and a gymnastic skills program, with progressions and drills for all skill levels. She has also lead information seminars on goal setting and nutrition with the intention of providing athletes with an all-encompassing approach to reaching a healthier lifestyle, inside and outside of the gym.

Her passion in CrossFit has developed over the years to include a detailed approach to recovery and nutrition. She believes that every decision outside of the gym can be an incremental step, either towards or away from a goal inside of the gym. 

“Stick to the basics and when you feel you’ve mastered them it’s time to start all over again, this time paying closer attention.” 

– Coach Greg Glassman, founder of CrossFit


  • CrossFit Level 2 Trainer (2016)
  • CrossFit Level 1 Trainer (2014)