"To achieve something you've never had, you need to do something you've never done"

Joe McGurk


In 2012 Joe came to a crossroads in his career as a fitness professional and athlete. Like many others, Joe was bored and unmotivated with his usual 5-day routine, it became too repetitive and non-rewarding. So he started looking for something else and discovered CrossFit in November 2012.  

While on an endless quest to find the best training methodologies and how to apply them, Joe began exposing himself to as many different learning opportunities as possible. He graduated with a diploma from Algonquin College for Fitness and Health Promotions, attended multiple fitness conferences and seminars, and completed handfuls of certifications since his inception into the fitness industry in 2006. He has since been a Fitness Coordinator for a nonprofit organization, a Senior Trainer for a large commercial gym, and the Head Coach of another CrossFit gym for 2 and a half years before deciding to open CrossFit Valeo in 2018.  

With his passion for Olympic Weightlifting, Joe has been able to develop an eye for great movement and has refined his skills as a personal trainer and coach to help motivate others. Being able to offer an arena where individuals can express their athleticism and competitive drive has been a dream of his since deciding to make fitness a part of his professional career.  

“Limits, like fears, are often just an illusion” – Michael Jordan   


  • Fitness and Health Promotions Diploma - Algonquin College 
  • CrossFit Level 2 Trainer (2016)
  • CrossFit Level 1 Trainer (2014)
  • CrossFit Mobility Certificate (2014)
  • CrossFit Scaling Certificate (2016)
  • CrossFit Aerobic Capacity (2019)
  • NCCP Competition Introduction Technical Course (2015)
  • NCCP Competition Introduction Certified (2017)
  • OWA Club Coach Certification (2017)
  • NCCP Competition Development - in training
  • OWA Performance Coach - in training

Erika Huntley


Erika has always been the athletic type, trying any sport or endeavour that required athletic ability. She's also always appreciated the idea of overall fitness and before Crossfit she was a regular at her local fitness club, attending classes, and racking up mileage on the treadmill. She then trained for and completed a marathon in the summer of 2014. After realizing that running was not her forte, she decided to give CrossFit a try.

Her first few classes consisted of burpees and wallballs, but quickly became exposed to and discovered the weightlifting aspect. It was love at first sight. She naturally excelled in weightlifting, and quickly became a power house when it came to tossing weights around.

Shortly after, Erika decided to get her Crossfit Level 1 Training Certificate in 2015. Originally, it was more as an advancement of knowledge than anything else. Soon after, she got her first job coaching Crossfit and has constantly sought out ways to expand on her fitness experience. Her most recent journey has been enrolling in Algonquin College’s Fitness and Health Promotions Program which she recently completed while working full-time and coaching part-time at CrossFit Valeo.

What began as a quest for fitness quickly became the pursuit of a career change.

"People walk through the door and say, ‘Hey, where’s all the machines?’  We are the machines!”


  • Fitness and Health Promotions Diploma - Algonquin College 
  • CrossFit Level 1 Trainer (2015)
  • CrossFit Level 2 Trainer (2019)
  • NCCP Weightlifting Competition Introduction Technical Course (2018)
  • NCCP Weightlifting Competition Introduction Certified (in-progress)
  • St. John’s Emergency First Aid + Level C CPR/AED

Ralitza Koterlitzova


Ralitza began CrossFit in 2013 after recovering from ACL surgery. When she started she didn’t know the difference between a dumbbell and a barbell and could only dream to do a pull-up one day. Fast forward seven years and she now strives to be a competitive athlete in the sport. 

Her humble beginnings in CrossFit make it easy for her to relate to other beginners, and she believes that anyone can achieve the same progress if they are willing to put in the commitment to their health and fitness.  With a full-time job in the government and part-time studies at Carleton, Ralitza has been able to acquire over four years of experience in coaching CrossFit. 

Her passion in CrossFit has developed over the years to include a detailed approach to recovery and nutrition. She believes that every decision outside of the gym can be an incremental step, either towards or away from a goal inside of the gym.   

“Stick to the basics and when you feel you’ve mastered them it’s time to start all over again, this time paying closer attention.”  

– Coach Greg Glassman, founder of CrossFit   


  • CrossFit Level 2 Trainer (2016)
  • CrossFit Level 1 Trainer (2014)
  • CrossFit Kids Trainer (2018)

Kevin Lam


 Kevin was introduced to CrossFit in 2008 by his high school gym teacher.  He was asked if he wanted to try a workout called "Filthy 50" and he agreed, not knowing it would take him almost an hour to complete.  After that, Kevin was hooked (and sore for 3 days). Since then it has been his sport of choice alongside rock climbing, canoeing, and paddle boarding.

In 2016 Kevin began studying to become a nutritionist while simultaneously coaching at a Crossfit gym. With his new found knowledge he was able to incorporate new methodologies and nutritional changes into his routine and saw his gym performance and recovery  greatly improve.

Merging nutrition, fitness, and an active lifestyle is his passion. When not coaching Crossfit, he works as a Holistic Nutritionist in Westboro or helps people find and repair gear at MEC. 

“Eating, moving and sleeping well will do more for your health than just about anything else.”


Bachelor's of Resource Management (BRM) - 2012

CrossFit Level 1 trainer – 2014 & 2019
Registered Holistic Nutritionist – 2016
CrossFit Scaling Certificate - 2016